Product Launch — Jõgevamaa

A product launch in Jõgevamaa means the crew leaves Tallinn before light. The venue is usually a renovated manor or a barn someone has spent six months making beautiful, and the last stretch is gravel. Power is extension cords run from the main building, sometimes a generator in the yard. Everything comes off the van in one place and gets carried to three others.

We rig the screen first, then the PA, then fill the gaps with practical light. If the presentation runs from a laptop, we test it twice — once when it arrives, once ten minutes before doors. The technical rehearsal is where launches go wrong or hold together, and it happens in daylight while there is still time to fix what does not work.