Product Launch — Narva

Product launches in Narva happen in venues built for other purposes — hotels, conference centres, former industrial halls — and every one of them puts you on a clock. Load-in starts when the room is released, often mid-morning if you are lucky, and the doors open six hours later. That means rigging, testing, and rehearsing the reveal in the same window, with no margin if something arrives late or a screen refuses to talk to a laptop.

We build the schedule backwards from when the first guest walks in, then add contingency where it actually helps: duplicate connectors, a spare projector already patched, someone who has run this room before and knows which breaker trips under load.