Product Launch — Viljandi

A product launch in Viljandi puts the stage at the center of a seated crowd, not a proscenium against the back wall. The sight lines run both ways. That decides the rig before anything else — every light, every screen, every microphone mount follows from where the audience sits and how much road crew can work above them without a fly tower.

The build starts two hours before the brief says it does, because the venue manager needs the loading bay clear by noon and the truck reverses badly. Power gets pulled from two circuits, not one, because running a single projector and a moving-head wash on the same phase will trip the house breaker mid-presentation. These are the conversations that happen at seven in the morning, and they matter more than the ones that happen at seven in the evening.