Product Launch — Tartumaa

The van leaves Tallinn before the client wakes up, because a manor house forty minutes past the last petrol station is not on mains power and the generator hire cannot wait until nine. Product launches in Tartumaa cost an extra two hours each side of the event—not for the setup, for the contingency run when the adaptor the venue swore they had turns out to be in someone's garage in town.

Risk lives in the gap between what the venue manager remembers and what is actually in the barn. We bring the cable. We bring the backup. We do not bring fewer crew because the postcode is rural—we bring more, because the hardware shop is fifty kilometres behind us and nothing here arrives in under an hour.