Product Launch — Võrumaa

The generator arrives first. No manor house in Võrumaa has enough circuits for a product launch, and the nearest hire depot that stocks the right cabling is not close. By the time the van is unloaded the crew has walked the same stretch of gravel enough times to know which ruts will flood if it rains.

Most of what can go wrong at a launch happens in the hour before anyone arrives — a projector that will not talk to a laptop, a microphone that picks up the hum from a fridge two rooms away, a signal lost somewhere in a stone wall. The work is finding it early, when there is still time to pull a different cable or move the screen.