Product Launch — Jõgeva

Launch in January and the room stays dark until ten. Launch in June and the sun washes out every screen unless you kill the windows. The season sets the tech load before anyone decides on a format.

Jõgeva gives you Soviet-built halls with high ceilings and concrete that holds cold, or newer conference spaces with glass that throws sound. Either way, the reveal has to work once. Rehearsal happens the same morning, the product sits under a drape until the moment, and if the mic cuts or the projector hunts for signal, that moment is what two hundred people remember.