Product Launch — Valga

A product launch in Valga gives you one chance in front of the room that matters, and the thing that kills it is usually audio. Someone at the back cannot hear the demo. The presenter's mic cuts out halfway through the value proposition. The video track is two seconds behind the slides. None of it is unfixable, but all of it is unforgiving.

We rig the room so the tech does not become the story. Power where the screen goes, sight lines that let everyone see the product, sound that reaches the last row at the same level as the first. The venue is almost never built for this, so the work is making it behave as though it were.