Artist Booking — Valga

The rider arrives three weeks out and lists two acts you have never heard of. One is available, the other is not, and the booker who knows the difference charges more than the act will. Most of the cost sits there — not the name on the contract but whether you are paying someone who knows which agents return a message.

In Valga the venue options are few enough that the room usually decides before you do. Start there. Capacity, stage depth, the date that is already held — those fix the range, and the range fixes the fee structure before anyone opens the roster.